Neuroplicity
Promoting Simplicity in Neuroscience for Everyone
Neuroplicity
This site preserves Neuroplicity as an archive of a multi-year Duke student/faculty science communication project.
What is Neuroplicity?
What is Neuroplicity?
Scientists are infamously inept at communicating the importance of their research to non-experts. However, most of the questions they study are of fundamental interest and relevance to society, and it is the responsibility of academics (and ultimately, to their benefit) to effectively translate their research to as broad an audience as possible.
Our project objective is to leverage new media and digital storytelling to improve the connection between basic neuroscience research and society's understanding of this research - its rationale, significance, consequences and limitations. We aim to achieve this by developing creative and effective means of communicating key issues and developments in memory and disease-related brain research to a broad, non-specialist audience.
We're here to make it simple.(Neuroscience + simplicity = Neuroplicity, get it?)
Researcher Profiles
Explore Neuroplicity Topics
Understanding Neurons
Educational explainers on core neural mechanisms, from action potentials to synaptic plasticity.
Neuroscience Research
Neuroscientists study the brain at multiple levels, from systems to cells and molecules.
People on the Street
What does the public think about neuroscience research? We ask them!